Messages
Reminding
patients has never been easier - or
more efficient
With Lighthouse PLZ Messaging, you'll
never have to think about sending another
routine reminder again. Every e-mail,
postcard, and SMS text message is sent
exactly when it should be.
HTML e-mail
Complete with
full color, high-resolution
graphics, fancy fonts, and
interactive links, the HTML
e-mail messages represent the
first line of communication to
your patients. All messaging
campaigns start with an e-mail
and may be followed by additional
types of messages.

The interactive links, embedded in
each e-mail, enable your patients to send
messages directly to you or encourage
them to visit your practice web site.
Postcards
Lighthouse PLZ offers
postcards, because in most
practices, only about half of all
patients have and use e-mail.
Even those who do may not check
it regularly. For any patient who
doesn't reply to the initial
e-mail message, postcards are
sent to ensure the message is
received. To cover printing,
handling, and first-class U.S.
postage, postcards cost $0.54
each - just a few pennies more
than if you were to buy, print,
and stamp the cards yourself.

Lighthouse PLZ postcards are finished
with high-gloss and available in almost
any image - including custom images. By
sending postcards through
Lighthouse PLZ, you completely eliminate
the time your office staff spends
printing (which could include fixing
printer jams, refilling toner, etc.),
stamping, and mailing the cards. But the best
thing about Lighthouse PLZ postcards is
that no one has to even think
about them - ever - which means they'll
always be sent, on time, 52 weeks a year.
Why
Postcards?
Simple messaging service (SMS)
Simple messaging
service sends text messages to
cell phones. Over 90-percent of
cell phones in use today can
receive a text message, and this
form of messaging is highly
popular with young patients. Use
this service for patients who
provide you with their cell phone
numbers, and they'll receive
last minute appointment reminders
- just in case they get busy
right before they're supposed
to leave for their appointment.
This one message will definitely
prevent some of your no-shows -
think how valuable that will be.

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